I don't think that schools think of football as a game. they see it as a business, an advertisement for the institution to new students, an entertainment outlet for alumni and various benifactors, and a revinue generation opportunity, among other things. This attitude permeates the coaching staff who know that their job depends on keeping the administration happy. Their job is not directly to keep the kids happy. The teams academic and athletic perfomance is what matters - how the coach makes it happen is of secondary concern - IMHO.
Go JACKETS! THWG!