Of course recruiting matters. Anybody that denies that is an idiot. That's saying there is no correlation between recruiting rankings and winning and this is absurd. They certainty aren't infallible and there are always exceptions and busts but generally speaking, a team full of 4 and 5* guys is going to beat a team with nothing but 3*. Look at the difference one top 20 class did for GT in 2007! We had EIGHT 4* guys and were ranked 2 behind Clemson and AHEAD of FSU, VT and Miami. Look at our record against Clemson, Miami, VT and UGA from 2010-2013, all 4 or 5* schools....1-15. ONE and FIFTEEN! That's 6.25%! Just because there are a few exceptions (like us being 4-0 vs 4* UNC) doesn't mean the general rule isn't true.
I will never understand how UNC does it. They must just pull in all the in-state talent.